Orthodontic group website design has to survive a decision that takes months

Orthodontic patients and parents research for weeks before they call, compare two or three practices, and often start at a satellite office rather than the main one. The site has to hold up across that whole span: information good enough to be read twice, a page for every satellite so the nearest one is findable, and a consultation request that reaches the office the patient actually picked. We build the structure for that, and we leave every clinical judgement to your orthodontists.

What it costs

  • Plans$137 a month
  • Build fee$797, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

Satellite offices are the whole structural problem

Orthodontic groups typically run one or two main practices and several satellite offices open a few days a week, and those satellites are where growth is. A satellite needs a page of its own with its real days, the orthodontist who attends and its own booking route, not a line on a locations page. It also needs to be honest about frequency, because a parent who drives to a closed office does not come back. We hold days-open per office and surface them in the finder, so a search for a town returns the satellite with the days it is actually open.

Information for a long comparison

Aligners and braces are compared endlessly before anyone books, usually by a parent with tabs open. The pages that work explain what each approach involves, what the appointment rhythm looks like, what to ask at a consultation and how payment plans generally work at your practice, all as general information rather than a recommendation. We do not write which treatment a reader should choose, publish success rates, or present before-and-after galleries as results. Your orthodontists make the clinical case at the consultation, which is where it belongs and where it actually persuades.

Two audiences on the same page

An adult aligner patient and a parent booking for a twelve-year-old want different things from the same practice, and forcing them through identical pages serves neither. We separate the paths: adult treatment content that speaks to appearance, appointment timing and work schedules, and a family path that speaks to school hours, sibling appointments and what happens at a first visit. Both routes end at the same consultation request, and both carry the office, the orthodontist and the treatment interest so the front desk knows who is calling and why before they dial.

Consultation requests that arrive ready

Orthodontic front desks handle a lot of preliminary conversation, and most of it is information the website could have collected. Our consultation request carries the office, the orthodontist where the patient picked one, the treatment interest, whether the patient is an adult or a child, and the preferred times, delivered into that office's practice management system or your group CRM. It does not collect clinical detail, because that belongs in your systems and in the consultation rather than on a marketing website.

What you get

Questions about Orthodontic group website design

Can each satellite office have its own hours and its own orthodontist?

Yes, and it should. Days open, the attending clinician and the booking destination are held per office, and the finder uses them so nobody is sent to an office that is closed that day.

Do you write content comparing aligners and braces?

We write general information explaining what each involves, what the appointment rhythm looks like and what to ask at a consultation, with cited sources. We do not recommend a treatment for a reader, and we do not publish success rates or outcome claims.

Can we show before-and-after photography?

Photographs of your practice and your team, yes. Treatment before-and-afters presented as results are an outcome claim, and we do not build them into the site. If your clinicians want to publish clinical imagery, that is a decision for them with their own review and their own disclosures.

How do consultation requests reach the right office?

Every request carries the office, the orthodontist where one was picked, the treatment interest and whether the patient is an adult or a child, and is delivered to that office's practice management system or your group CRM by API, Zapier or Make.

Do you handle referrals from general dentists?

Yes. A referral route can be built with its own page and its own intake, so a referring practice sends what you need without going through the patient consultation form.

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.

Book a demo

Or email hello@chairsideweb.com and a person replies within one working day.